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Bras

Fall Sale, until 30 November: spend HK$280 on underwear and add any wireless bra for HK$200, usually HK$320. Up to two bras per order, applied automatically at checkout.

Kiri's wireless bras are built for all-day wear rather than for a photo: smooth, seamless and soft enough to forget, with support that comes from construction instead of an underwire. Designed in Hong Kong, in sizes XS to L.

Support without a wire

A bonded underband carries the weight that a wire normally would, so nothing digs in along the ribcage, and there are no seams to print through a t-shirt. Padding is removable, which matters on the days when even a light cup feels like too much. If you are weighing it up, our wireless versus underwire comparison is an honest look at where each one wins.

Seamless, and soft enough to sleep in

There is no wire and no moulded cup edge, so nothing prints through a fitted top and there is no ridge across the back or under the arm. The same bra doubles as a sleep bra on nights when you want light coverage without pressure on the ribcage, which is often the week before a period.

Why this matters during your period

In the week before a period, hormonal fluid retention makes breast tissue swell for many people, and a rigid wire cannot flex with a shape that has temporarily changed. That is why a bra that fits three weeks a month suddenly digs in. Four-way stretch adapts through the whole cycle, so you do not need a second bra in a larger size for those few days.

Finding your size

Measure your underbust and bust at home; it takes about two minutes, and the step-by-step guide includes a cup size chart in both centimetres and inches, plus Asian and US conversions (70B is 32B, for example). Because wireless cups are more forgiving than wired ones, most people land comfortably in a single size rather than between two.

Everyday and after baby

A soft wireless bra also suits the postpartum months, when shape changes week to week. Our guide to nursing bras versus wireless comfort bras covers which one earns its place when.

Make it a set

Every bra shade pairs with our period underwear and daily antibacterial panties, or take a bundle set to get both for less. Free shipping across Hong Kong and to Mainland China on orders over HK$450.