Our story
Hong Kong's period-underwear pioneer.
Periods are a natural part of womanhood — yet here, they're still treated as taboo. We started Kiri to change that.
Why we exist
Comfort shouldn't be a monthly negotiation.
Every pair is designed in Hong Kong to be worn every day: soft, seamless, breathable, and built to be reused. We replace the emergency kit, the 11pm pharmacy run, and the towel on the bed — with one quiet, reliable pair of underwear.
“We're changing the way Hong Kong talks about periods — through self-love, honest conversation, and a truly reimagined period experience.”
What we stand for
The three Cs.
Comfort
Softer and thinner than the underwear you already own — engineered so you forget what day of your cycle it is.
Confidence
Leak-proof up to 75ml, tested on real cycles. Wear white. Take the spin class. Sleep through night one.
Conscious consumption
One reusable pair replaces 600+ disposables. Wear it, wash it, repeat — for years, not hours.
The little extras
Every part of your cycle deserves care.
The hand-poured Every Day Candle — mimosa, honey, citrus and cedarwood — was inspired by our motto: live free every day. Light it, put on something soft, and let the day slow down.
